Which type of advertising is primarily aimed at creating demand from consumers?

Pull advertising is specifically designed to create demand among consumers by motivating them to seek out a product or service. This method focuses on reaching the end consumer directly, often through strategies like emotional appeals, brand storytelling, promotions, or engaging content. The goal is to encourage consumers to "pull" the product through the distribution channel by expressing interest or actively seeking it out.

This approach contrasts with trade advertising, which targets wholesalers and retailers to encourage them to stock a certain product. Institutional advertising focuses on promoting a company as a whole or its values rather than a specific product. Comparative advertising directly compares one brand to another to highlight differences, which can influence consumer choices but is not primarily aimed at creating demand from the consumer. Pull advertising, on the other hand, aims squarely at consumer demand, making it the accurate choice in this context.