Which term includes price, product, promotion, and place?

The term that includes price, product, promotion, and place is known as the marketing mix. This concept is foundational in marketing and outlines the critical elements that a business can control to influence consumer purchasing decisions.

Each component of the marketing mix plays a crucial role in creating a comprehensive marketing strategy. Price refers to the amount customers pay for the product or service, product encompasses the goods or services offered to meet customer needs, promotion involves the methods used to communicate and market the product to the target audience, and place relates to how the product is distributed and where it is available for purchase.

Understanding the marketing mix helps businesses effectively position their offerings in the marketplace, optimize their advertising efforts, and ensure they are meeting the demands of their target customers. This integrated approach is essential for creating a balanced marketing strategy that can respond to competitive dynamics and consumer preferences.