Which product type typically includes high customer service and unique benefits?

Value-added products are designed to offer customers additional features or benefits that enhance their overall experience, thus justifying a higher price point compared to standard offerings. These products usually come with a higher level of customer service and personalization, catering to specific customer needs and preferences. This adds significant value beyond the core functionality of the product itself, leading to customer loyalty and satisfaction.

Unlike generic products, which focus on basic functionality, or mass-market products that aim for broad appeal with minimal differentiation, value-added products prioritize a unique customer experience. Additionally, expected products are those that consumers assume will meet certain standards without the extra benefits that value-added products provide. Hence, value-added products are characterized by their emphasis on high customer service and distinctive advantages that set them apart in the marketplace.