Which product type builds upon a generic product but does not exceed customer expectations?

The expected product is defined as the basic attributes and features that customers anticipate when they purchase a product or service. This product type meets the minimum criteria that customers have for their needs or desires, ensuring satisfaction without necessarily exceeding their expectations. It aligns closely with the concept of a generic product but adds certain refinements or enhancements that fulfill the basic expectations.

In contrast, value-added products typically include additional features or benefits that surpass what is generally expected, aiming to enhance customer satisfaction significantly. The potential product represents future possibilities that could further improve the product offering and create new customer perceptions but does not focus on the current expectation level. Innovative products, on the other hand, introduce completely new ideas or functions that aim to redefine customer experiences and expectations.

By meeting the fundamental expectations without surpassing them, the expected product assures that customer needs are satisfied, which is essential for maintaining a loyal customer base.