Which group of adopters is described as cautious and observes the experience of innovators before adopting a product?

The group of adopters that is characterized as cautious and tends to observe the experiences of innovators before deciding to adopt a product is the Early Majority. This group typically waits until a product has been tested and deemed trustworthy. Their cautious nature means they prefer to see successful implementations before making their own purchases, reducing the risk associated with new offerings. Early Majority adopters play a crucial role in the diffusion of innovation, as they bridge the gap between the more adventurous Early Adopters and the more conservative Late adopters or Laggards.

Understanding the behaviors of different adopter groups is essential in agribusiness management, as it influences marketing strategies and product development timelines. Each group's tendencies toward adoption can affect how quickly a new technology or product gains traction in the market.