Which group is known to adopt new products only at the end of their life cycle?

Master TAMU AGEC340 Agribusiness Management Exam with our comprehensive quiz. Engage with flashcards, multiple-choice questions, and detailed explanations to ace your exam!

The group that adopts new products only at the end of their life cycle is termed laggards. Laggards are characterized by their resistance to change and tendency to be skeptical of new innovations. They typically require significant evidence of a product's utility or proven success before considering adoption. As a result, laggards are the last group to embrace a new technology or product, often waiting until it has fully matured in the market and is widely accepted by other consumer groups. This cautious behavior might stem from various factors, including limited resources, lack of access to information, or a preference for traditional options over new innovations. Consequently, they often adopt products that are near the end of their life cycle, as they may feel that these products are more tested, reliable, and available at a lower cost compared to newer alternatives.

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