The Early Majority is characterized as a group that tends to adopt new innovations after a significant number of peers have already begun to use them. While they are considered progressive and play a crucial role in the diffusion of innovations, they do not lead the charge in adopting new products. Instead, they wait until they feel there is significant proof of a product's value and reliability, often looking for endorsements from Innovators and the Early Adopters before making a decision.
This cautious approach positions the Early Majority as a critical link in the adoption curve, as their acceptance can lead to wider market acceptance. They represent a significant portion of the population, providing stability and a sense of validation for new products, but they are not the first movers in the innovation process. In contrast, the Innovators are eager to try new products first, while the Late Majority and Laggards adopt innovations even later, often due to skepticism or lack of resources.