Which factor is likely to affect the success of product-driven marketing?

The success of product-driven marketing heavily relies on the alignment between what the company offers and what the market demands. When there is excess supply in the market, it often indicates a saturation of similar products, leading to increased competition. In such an environment, simply relying on the quality or features of a product may not be sufficient for success.

In these situations, consumers have numerous alternatives to choose from, which can dilute the effectiveness of product-driven strategies. A company must find ways to distinguish its offerings or improve its value proposition, such as through targeted marketing efforts, innovative features, or unique branding. Therefore, the presence of excess supply directly impacts the effectiveness of a product-driven approach by creating a challenging marketplace where customer preferences and competition require a more nuanced strategy for engagement and satisfaction.

Understanding consumer preferences, managing supply effectively, and differentiating the product becomes essential to thrive, making the mention of excess supply crucial in the context of marketing strategies.