What is the purpose of a push strategy in marketing?

A push strategy in marketing is primarily designed to promote products by encouraging distributors, retailers, or wholesalers to stock and sell the product, thereby "pushing" it through the supply chain to the final consumer. This approach typically involves the manufacturer providing incentives to retailers, such as discounts, promotional allowances, or special deals to encourage them to order and promote the product actively.

Using a push strategy is particularly effective when introducing new products or encouraging retailers to carry less popular items, as it increases the product's visibility and availability in stores. By ensuring that retailers have sufficient inventory and are motivated to sell, the manufacturer maximizes the chances that the product will reach end users.

The other choices focus on different marketing strategies: targeting end users directly refers more to a pull strategy, which aims to generate consumer demand first, then pull the product through to retailers. Influencing advertising through customer feedback involves market research and adjustments based on consumer input, which doesn't align with the push method. Lastly, creating promotional offers for end users is also a tactic of a pull strategy, as it aims to create demand at the consumer level rather than encouraging retailers to push the products.