What is the focus of the 'potential product' stage in product development?

The focus of the 'potential product' stage in product development is on imagining and conceptualizing what the product can become in the future, which includes envisioning enhancements and additional features that could provide greater value to consumers. This stage emphasizes innovation and creativity, looking beyond the current offering to consider how competition might evolve and what new elements could differentiate the product in the market.

The 'potential product' stage is particularly interested in anticipating customer needs and market trends, creating a roadmap for future improvements and adaptations. This foresight can inspire strategies to maintain a competitive edge, ensuring that the product not only meets current demand but also evolves with changing customer preferences.

In contrast, providing a basic functioning product focuses solely on the essential features without considering future enhancements. Similarly, enhancing customer relationships is about the broader interaction between businesses and consumers rather than the product itself. Creating the most affordable option addresses cost but does not inherently consider the long-term vision and potential growth of the product’s features and benefits.