What is the correct order of the stages of the diffusion of innovation?

The correct order of the stages of the diffusion of innovation begins with awareness, which is when potential adopters first learn about the new idea or product. This is followed by interest, as individuals become intrigued and seek additional information. Next is the evaluation stage, where the individual assesses the innovation's benefits and compatibility with their needs or values. Following evaluation, a trial is conducted, allowing potential adopters to test the innovation on a limited basis. Finally, adoption occurs when the individual decides to fully implement or integrate the innovation into their routine.

This sequence is crucial because it reflects the logical progression individuals typically go through when deciding whether to embrace a new innovation. Understanding this model helps businesses strategize on how to effectively promote their products or ideas, ensuring they address each stage appropriately.