What is a key characteristic of the Late Majority in terms of adopting new ideas?

The Late Majority is characterized by a cautious approach toward adopting new ideas. They tend to be skeptical of innovations and prefer to wait until a concept has been well-accepted by others. This hesitation is rooted in a desire for reassurance and validation, often waiting until they observe that most of their peers have adopted the innovation before they do themselves. This group typically adopts new ideas only after the early adopters and the majority have paved the way, confirming the innovation's effectiveness and reliability.

In contrast, adopting behavior such as quick enthusiasm or being leaders in new initiatives is more typical of the early adopters and innovators. The Late Majority's unique trait of being skeptical and more reliant on social proof distinguishes them in the adoption lifecycle model.