What defines product advertising compared to generic advertising?

Product advertising is specifically designed to promote individual products or services, highlighting their specific features, benefits, and unique selling propositions. This type of advertising is geared towards encouraging consumers to purchase a particular product over others in the market. By focusing on what differentiates a product from competitors, product advertising helps create a direct association between the product and the consumer’s needs or desires.

In contrast, generic advertising focuses on building awareness for a category of products or an entire brand rather than a single item. Instead of targeting a specific item, it emphasizes the benefits of a broader group or industry, often aiming to increase overall sales across multiple products within that category.

The other options are relevant in their contexts but do not define product advertising. Building overall brand awareness, targeting a broader audience, and potentially being less expensive are characteristics that might align more closely with generic advertising rather than the focused approach of product advertising. Hence, the essence of product advertising lies in its direct promotion of specific products.