What characterizes product-driven marketing?

Product-driven marketing is characterized by an emphasis on the products themselves, often prioritizing their features, quality, and production costs. In this approach, the assumption is made that if the product is of high quality and competitively priced, demand will naturally follow. This can lead to a perception of "endless demand," especially in markets where products are seen as superior or innovative.

This strategy often overlooks the importance of understanding consumer preferences and may not sufficiently take into account what customers are truly seeking in their purchasing decisions. Instead, it focuses heavily on the product and its attributes rather than the needs and wants of the customer. The emphasis on product cost further aligns with this approach, as marketing efforts may concentrate on justifying the price based on the product's perceived value rather than exploring customer satisfaction or demand.

The other options reflect aspects that are not characteristic of product-driven marketing. For example, focusing solely on customer service would indicate a customer-driven approach, while consumer preferences and demand dynamics are often secondary considerations in a product-driven model.