In the introduction phase, which of the following is likely to occur?

In the introduction phase of a product's life cycle, initial signs of profit are unlikely to be observed. However, the correct answer regarding what is likely to occur reflects the phase's characteristics where marketing efforts are focused on building awareness and generating interest in the product.

During this phase, the product is launched in the market, and promotional activities are usually implemented to attract early adopters. This elevation of market presence can lead to increasing sales over time, but significant profits are rare at this early stage due to high investment costs associated with development, marketing, and distribution. Therefore, while the answer indicates initial signs of profit, typically what occurs in terms of financials is the opposite.

Product testing and development occurs before the launch and is not characteristic of the introduction phase. Additionally, a decline in market interest and a decrease in sales would not align with the intentions of introducing a product; rather, those symptoms would be observed in later phases of the product life cycle, particularly the decline phase.