In marketing, 'promotions' are primarily used for what purpose?

Promotions in marketing serve the primary purpose of increasing product visibility and sales. This is achieved through various strategies that aim to attract potential customers' attention and encourage them to purchase a product or service. Promotions can include discounts, advertisements, special offers, events, or other marketing techniques designed to create urgency or interest among consumers. By enhancing visibility, promotions help businesses stand out in a competitive market, ultimately leading to increased sales and market share.

While reducing customer complaints, improving recordkeeping, and enhancing technical knowledge may be beneficial for a business in other contexts, these are not the main objectives of marketing promotions. The core intent of any promotional activity is to drive customer engagement and boost sales volume, thereby contributing to the overall success of a product in the marketplace.