During which phase of the product life cycle is a product first introduced to the market?

The phase of the product life cycle where a product is first introduced to the market is known as the Introduction phase. During this stage, the product is launched after being developed and tested. The primary objective is to raise awareness among potential customers and to begin generating initial sales. Marketing strategies during the Introduction phase often focus on informing the target market about the new product, highlighting its features and benefits, and positioning it against existing competitors.

Sales growth at this stage is typically slow as the market is just becoming aware of the product, and initial customer adoption may take time. Factors such as pricing, distribution channels, and promotional efforts play a crucial role in determining the product's initial success. The Introduction phase is critical for setting the foundations for future growth and sustainability in the market.